HeatGenie’s approach to self-heating is unlike other self-heating systems familiar to the food and beverage industry.  Previous self-heating technologies involved mixing quicklime or other chemicals with water. With the highly efficient solid-fuel system used in the HeatGenie system, consumers will enjoy a larger serving size of product in a lighter, fully-recyclable package. Heating times are four to six times faster and the heater itself is eight times more compact than earlier self-heating systems. As an example, a one ounce HeatGenie heater can be used to heat eight ounces of coffee from room temperature to serving temperature in less than two minutes.

	Quicklime	Meals Ready to Eat (MREs)
Heating Time	PLACEHOLDER 10 minutes	PLACEHOLDER 12 minutes	Ready to Drink! (2 minutes) PLACEHOLDER 2 minutes
Process	Break membrane to mix water and heating mix	Add water to bag, mix, set aside	Push button
Chemistry	Calcium oxide and Water	Magnesium powder and water	Dry solid-state reaction
Features	Complex, bulky package Multi-step process Stir able liquids only Prone to leakage	Heater not integrated with  food package Multi-step process Releases Hydrogen gas	Simple push button activation Heats wide range of foods Indefinite storage
Food : Heater Ratio	1:1	3:1	8:1
Cost Consideration	Highest	Middle	Lowest

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