Heat Genie Demonstrates Two Minute Coffee at NCA

HeatGenie was an exhibitor at the recent National Coffee Association (NCA) Summit meeting in Alexandria, VA.  In addition to the beautiful fall weather in Virginia, we enjoyed meeting executives from some of the leading coffee roasters and branded coffee purveyors in the country.  Attendees included participants from Starbucks, J.M. Smucker, Mother Parkers Tea and Coffee, Eight O’Clock Coffee Company and S&D Coffee to name just a few.

Did you know that the National Coffee Association of USA was founded in 1911 and is one of the earliest trade associations formed in the United States and the first trade association for the U.S. coffee industry. In all those years, they had never seen a self-heating coffee product using small, safe, and effective self-heating technology.   Everyone we spoke to was intrigued by the HeatGenie powered can designed under our development agreement with Crown, especially when we pressed the bottom of the can and they could hear the coffee inside begin to heat!
We look forward to working with some of the participants in taking this self-heating technology to the consumer in the future.

New Hot Coffee Can

 

Convenience drives coffee consumption habits

At the National Coffee Association Summit, the Association reviewed the National Coffee Drinking Trends study that has been conducted annually since 1950.  It is the longest available statistical series of consumer drinking patterns in the U.S.  The study engages a nationally representative sample of about 3000 consumers ages 18 and older.  Some of the most interesting learnings from the survey for 2011 were around the trend towards single-cup brewing systems and their usage.

Do consumers need yet another way to get their caffeine fix?  It would appear so.  Ownership of single-cup brewing systems jumped to 7% of consumers in 2011 from just 1% in 2005.  Consumers also reported strong interest in single-cup preparations via stick packs.  21% had tried instant coffee from stick packs.  Why?  Consumer want a more and more convenient way to get hot coffee.  HeatGenie is poised to be the next wave in hot coffee convenience.  Be sure to join us!