Modern customers fight stress daily. Everyone from CEOs to homemakers are short on time. Consumers respond to this constant pressure by consistently choosing easy-to-prepare and ready-to-eat meals and snacks to give them more of their most precious commodity: time. “People tend to buy ready meals and convenience products instead of preparing the meals by themselves,” notes vice-president of corporate marketing for Multivac, Valeska Haux. “The time involved in preparing food is decreasing, and there is a strong trend towards ‘food to go’.”

Packaging innovations that help people pack more into each day and be as efficient as possible with their time will win consumer loyalty. The quick prep times and even quicker ease of clean up achieved through HeatGenie’s self-heating packaging gives consumers exactly

For more about this hot issue join me in St. Petersburg, FL at the Packaging Strategies’ Package Design & Development Summit from March 1st to 3rd, 2011. I’ve been asked to speak Thursday, March 3rd on ultra-convenience packaging and what the future holds for busy consumers.